KOREASCHOLAR

INSTAGRAM'S DOMINANCE IN LUXURY FASHION: A STUDY ON NARRATIVE ELEMENTS AND ENGAGEMENT

Marga Velar
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434468
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.213-217
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
InstagramStorytellingCommunication strategiesLuxury brandEngagement
Author
  • Marga Velar(Universidad de Comillas)