KOREASCHOLAR

UNDERSTANDING THE PRO-ENVIRONMENTAL MOTIVES OF YOUNG CONSUMERS WITH VIRTUAL INFLUENCERS: A PERSPECTIVE FROM GOAL-FRAMING THEORY

Jennifer Yeeun Huh, Leslie Cuevas, Hye-Young Kim, Yui An
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434469
Download
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.219-220
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
SustainabilityVirtual influencerSocial mediaGoal-framing theory
Author
  • Jennifer Yeeun Huh(Texas Tech University)
  • Leslie Cuevas(Texas Tech University)
  • Hye-Young Kim(University of Minnesota)
  • Yui An(University of Minnesota)