KOREASCHOLAR

THE EFFECT OF LUXURY BRAND EROTIC CAPITAL ON LOVEMARKS AND E-WOM

Wonbae Pang, Minjung Cho, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434470
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.218
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury brand erotic capitalLovemarksE-WOM
Author
  • Wonbae Pang(Yonsei University)
  • Minjung Cho(Yonsei University)
  • Eunju Ko(Yonsei University)