KOREASCHOLAR

CONSUMER BUYING INTENTION THROUGH APPS: A CASE OF FAST FASHION APPS

Poppy Herold, Saloomeh Tabari
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434471
Download
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.221-226
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
M-commerceFast fashionSustainabilitySecond-handMobile applications
Author
  • Saloomeh Tabari(Cardiff University)
  • Poppy Herold(Cardiff University)