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HOW CAN FASHION BRANDS CREATE THE “BESTIE VIBE” WITH GEN Z CONSUMERS?

Giulia Miniero, Jelena Tasic Pizzolato
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434472
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.227-233
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
MetaverseConsumer experienceLuxury brandFantasyPromotion
Author
  • Giulia Miniero(Franklin University Switzerland)
  • Jelena Tasic Pizzolato(Lifestyle Tech Competence Center)