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EFFECTS OF VISUAL RHETORIC VIA CUSTOMER PHOTO REVIEWS AND NOVELTY-SEEKING IN APPAREL RENTAL SERVICES
Youngdeok Lee, Heejin Lim
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/434473
Download
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.234
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Visual rhetoric
Online apparel rental services
Customer photo reviews
Mental imagery process
Novelty-seeking
Author
Youngdeok Lee(University of Tennessee Knoxville)
Heejin Lim(University of Tennessee Knoxville)