KOREASCHOLAR

EFFECTS OF VISUAL RHETORIC VIA CUSTOMER PHOTO REVIEWS AND NOVELTY-SEEKING IN APPAREL RENTAL SERVICES

Youngdeok Lee, Heejin Lim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434473
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.234
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Visual rhetoricOnline apparel rental servicesCustomer photo reviewsMental imagery processNovelty-seeking
Author
  • Youngdeok Lee(University of Tennessee Knoxville)
  • Heejin Lim(University of Tennessee Knoxville)