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CLICK TO CHIC: DECODING THE IMPACT OF FASHION PRODUCT PAGE DESIGN ON ONLINE PURCHASE INTENTION

Patricia Sanmiguel, Cristina Sánchez Blanco, Clara González-Tosat, Anais Sánchez-Hualde
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434474
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.235-240
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Fashion retailCustomer experienceeCommerceProduct pagesDigital marketing
Author
  • Patricia Sanmiguel(University of Navarra)
  • Cristina Sánchez Blanco(University of Navarra)
  • Clara González-Tosat(University of Navarra)
  • Anais Sánchez-Hualde(University of Navarra)