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PARIS x TIKTOK: HOW FASHION AND BEAUTY CONTENT IS BECOMING ATOURISM MARKETING TOOL

Arianna Pittaluga, Nadzeya Sabatini
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434475
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.241-245
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
TikTokShort video contentFashion tourismParisSearch engine
Author
  • Arianna Pittaluga(USI - Università della Svizzera Italiana)
  • Nadzeya Sabatini(USI - Università della Svizzera Italiana)