KOREASCHOLAR

CONSUMERS’ PERSONAL BEAUTY VALUES AND BRAND ASSOCIATIONS: INTERCULTURAL SEGMENTATION

Fumiko Kano Glückstad

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434476

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.246-247

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Consumer segmentation Brand resonance model Personal beauty values

Author

Fumiko Kano Glückstad(Copenhagen Business School)