KOREASCHOLAR

AN EMPIRICAL EXAMINATION OF THE RELATIONSHIP BETWEEN EXPORT MARKET ORIENTATION AND EXPORT CHANNEL PERFORMANCE

Ryuta Ishii, Mai Kikumori
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434477
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.248
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Market orientationExport channelsInternational marketingB2B marketing
Author
  • Ryuta Ishii(Ritsumeikan University)
  • Mai Kikumori(Ritsumeikan University)