KOREASCHOLAR

THE BEST FOOD AND HI-TECH. THE EFFECT OF CARDINAL DIRECTION CUES ON CONSUMERS’ EVALUATIONS OF FOREIGN PRODUCTS

Igor Makienko, Alexander Jakubanecs, James Leonhardt
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434478
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.251-252
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Evaluations of foreign productsCountry of origin effectCardinal directions (SouthNorth)COO and product category match
Author
  • Igor Makienko(University of Nevada, Reno)
  • Alexander Jakubanecs(Western Norway University of Applied Sciences)
  • James Leonhardt(University of Nevada, Reno)