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THE BEST FOOD AND HI-TECH. THE EFFECT OF CARDINAL DIRECTION CUES ON CONSUMERS’ EVALUATIONS OF FOREIGN PRODUCTS
Igor Makienko, Alexander Jakubanecs, James Leonhardt
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/434478
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.251-252
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Evaluations of foreign products
Country of origin effect
Cardinal directions (South
North)
COO and product category match
Author
Igor Makienko(University of Nevada, Reno)
Alexander Jakubanecs(Western Norway University of Applied Sciences)
James Leonhardt(University of Nevada, Reno)