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EXPLORING CONSUMER PERCEPTIONS OF VISUAL IMPERFECTIONS IN LUXURY PRODUCTS THROUGH SUSTAINABLE PRACTICES

Olga Nechaeva, Costanza Dasmi, Antea Gambicorti
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434482
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.264-265
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
LuxuryImperfectionsSustainabilityProduct informationWillingness to pay a premium price
Author
  • Olga Nechaeva(University of Pisa)
  • Costanza Dasmi(University of Pisa)
  • Antea Gambicorti(University of Pisa)