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THE IMPACT OF THE AMOUNT OF INFORMATION ON THE CREDIBILITY OF SUSTAINABILITY MESSAGES

Costanza Dasmi, Valentina Mazzoli, Diletta Acuti, Gaetano Aiello
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434483
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.266
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Amount of informationSustainability communicationMessage credibilityMessage style
Author
  • Gaetano Aiello(University of Florence)
  • Diletta Acuti(University of Bath)
  • Valentina Mazzoli(University of Verona)
  • Costanza Dasmi(University of Pisa)