KOREASCHOLAR

UNDERSTANDING CONSUMER PSYCHOLOGY TOWARDS SUSTAINABLE FASHION CONSUMPTION: A DUAL-PATH MODEL

Jiyeon Kim, Md. Rafiqul Islam Rana
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434485
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.272
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Sustainable consumptionSustainable fashionSelf-identityEnvironmental awarenessSubjective normAttitudePurchase intention
Author
  • Jiyeon Kim(University of South Carolina)
  • Md. Rafiqul Islam Rana(University of South Carolina)