HOW DOES BRAND AUTHENTICITY AFFECT TRAVEL INTENTION? THE MEDIATING ROLE OF COMPANY’S COMMITMENT TO THE BRAND’S ROOTS AND BRAND LOVE
Shoji Tanaka, Hiroyuki Takahashi
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/434487
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan
(2024.07)
p.278
p.278
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
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