KOREASCHOLAR

ENHANCING CUSTOMER ENGAGEMENT IN LIVE COMMERCE ― INSIGHTS FROM RELATIONSHIP QUALITY AND AFFORDANCE―

Songyuan Wu

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434488

Download

Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.279-280

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Live-commerce Relationship quality IT affordance Customer engagement

Author

Songyuan Wu(Ritsumeikan University)