KOREASCHOLAR

HOW DOES CORPORATE SOCIAL IRRESPONSIBILITY OF FAST-FASHION COMPANIES LEAD TO CONSUMER BOYCOTTS?

Ping Zhong, Changju Kim

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434489

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.281-285

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Boycott behavior Corporate social irresponsibility Misleading information Corporate brand betrayal Saving face Fast-fashion industry

Author

Ping Zhong(Ritsumeikan university)
Changju Kim(Ritsumeikan university)