KOREASCHOLAR

THE EFFECT OF THE EXPOSURE OF NFT IN THE METAVERSE ON VISIT INTENTION ASSOCIATED WITH NFT

Jungkeun Kim, Jeong Hyun Kim, Seunghun Shin, Jooyoung Park, Areum Cho
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434491
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.289
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
NFTMetaverseVisit intention
Author
  • Jungkeun Kim(Auckland University of Technology)
  • Jeong Hyun Kim(Kyung Hee University)
  • Seunghun Shin(The Hong Kong Polytechnic University)
  • Jooyoung Park(Peking University HSBC Business School)
  • Areum Cho(London School of Economics and Political Science)