KOREASCHOLAR

VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY- HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE?

Jade Verbeek, Danita van Heerden
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434492
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.290
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Virtual InfluencersInfluencersInstagramAuthenticitySelf-identityTrustTrust Transfer TheoryBeauty Industry
Author
  • Jade Verbeek(University of Pretoria)
  • Danita van Heerden(University of Pretoria)