KOREASCHOLAR

WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER?

Jewon Lyu, Ziyou Jiang, Sumin Shin, Ralph Dinko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434493
Download
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.291
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
FashionVirtual InfluencerAttractivenessSelf-disclosureInteractivity
Author
  • Jewon Lyu(University of Georgia)
  • Ziyou Jiang(University of Georgia)
  • Sumin Shin(Oklahoma State University)
  • Ralph Dinko(Oklahoma State University)