KOREASCHOLAR

VIRAL SHOPPING TRENDS OF GENERATION Z ON TIKTOK

Lauren Copeland, Emi Jo Hammond
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434494
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.292-293
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Generation Zviral fashion trendsTikTokTheory of Persuasiontrustworthiness
Author
  • Lauren Copeland(Kent State University)
  • Emi Jo Hammond(Kent State University)