KOREASCHOLAR

INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY

Jiyoung Kim, Tran Tran, Kiseol Yang, Dee Knight

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434495

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.294-298

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Instagram Instagram Checkout Perceived Usefulness Perceived Ease of Use Perceived Risk Brand Trust Brand Loyalty

Author

Jiyoung Kim(University of North Texas)
Tran Tran(University of North Texas)
Kiseol Yang(University of North Texas)
Dee Knight(University of North Texas)