KOREASCHOLAR

CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION

Jiyoung Kim, Mikayla Thornton, Kiseol Yang, Dee Knight
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434496
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.299-301
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Celebrity Endorsementsocial mediaInstagram StoryBrand IdentificationBrand TrustEmotion
Author
  • Jiyoung Kim(University of North Texas)
  • Mikayla Thornton(University of North Texas)
  • Kiseol Yang(University of North Texas)
  • Dee Knight(University of North Texas)