KOREASCHOLAR

IMPACT OF PERCEIVED GAINS AND CREDIBILITY ON BRAND PERCEPTION IN THE DIGITAL FASHION MARKET

Christina Giakoumaki

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434497

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.302-303

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Influencer Marketing Brand Perception Digital Fashion Industry Perceived Personal Gains Credibility in Social Media Luxury and Fast Fashion Segments Authenticity in Branding

Author

Christina Giakoumaki(Deree-The American College of Greece)