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ONLINE OFF-PRICE SHOPPING AS A SPORT? MEASURING SHOPPING EXPERIENCE OF MILLENNIAL “SPORT SHOPPERS” AND REPURCHASE INTENTIONS
Lauren Copeland, Jodi Frontino
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/434499
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.306-307
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Online shopping
Ecomerce
Off price
Millennials
Repurchase intention
Author
Jodi Frontino(Kent State University)
Lauren Copeland(Kent State University)