KOREASCHOLAR

HOW DO MOBILE APPS ENHANCE THE EXPERIENTIAL VALUE OF FASHION BRANDS?

Ioannis Kostopoulos, Nina Michaelidou, Lina Nasr
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434500
Download
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.308-309
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Mobile appsaffordancesexperiential valuefashion brands
Author
  • Ioannis Kostopoulos(Liverpool John Moores University)
  • Nina Michaelidou(Loughborough University)
  • Lina Nasr(Loughborough University)