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BEYOND SECOND-HAND LUXURY: UNRAVELING THE CONSUMER JOURNEY IN ‘PRE-OWNED’ FASHION PLATFORMS

Gabriele Murtas, Giuseppe Pedeliento
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434501
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.310-316
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Second-handPre-ownedDigital platformsMobile AppsLuxury
Author
  • Gabriele Murtas(University of Bergamo)
  • Giuseppe Pedeliento(University of Bergamo)