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THE VERTICAL “I” VS. THE HORIZONTAL “WE”: MOTIVATIONAL MATCHING IN SUSTAINABLE LUXURY ADVERTISEMENT.

Felicia Caitlin, Ken Kumagai, Shin'Ya Nagasawa
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434503
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.318-323
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Sustainable luxuryconspicuous conservationmotivational matchingstatus motivation
Author
  • Felicia Caitlin(Waseda University)
  • Ken Kumagai(Mie University)
  • Shin'Ya Nagasawa(Waseda University)