KOREASCHOLAR

THE EFFECT OF ADVERTISING AND ESG FACTORS ON FIRM PERFORMANCE IN THE FASHION

Chaehyeon Lee, Sue Ryung Chang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434504
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.324
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
ESGSustainabilityCSRAdvertisingFirm performanceFashion industry
Author
  • Chaehyeon Lee(Yonsei University)
  • Sue Ryung Chang(Yonsei University)