KOREASCHOLAR

THE COMBINATION EFFECT BETWEEN REUSABLE PRODUCT AND MASSTIGE BRAND

Joonheui Bae, Juyeun Jang, Erin Cho
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434505
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.325
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Reusable productMasstige brandProduct designSustainable visual informationSelf-consciousness
Author
  • Joonheui Bae(The Hong Kong Polytechnic University)
  • Juyeun Jang(The Hong Kong Polytechnic University)
  • Erin Cho(The Hong Kong Polytechnic University)