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THE COMBINATION EFFECT BETWEEN REUSABLE PRODUCT AND MASSTIGE BRAND
Joonheui Bae, Juyeun Jang, Erin Cho
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/434505
Download
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.325
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Reusable product
Masstige brand
Product design
Sustainable visual information
Self-consciousness
Author
Joonheui Bae(The Hong Kong Polytechnic University)
Juyeun Jang(The Hong Kong Polytechnic University)
Erin Cho(The Hong Kong Polytechnic University)