KOREASCHOLAR

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434506
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.326
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Green advertisingLuxury brandBrand attitude
Author
  • Pammi Sinha(University of Leeds)
  • Maria Logkizidou(University of Leeds)
  • Shuang Wu(University of Leeds)