KOREASCHOLAR

DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA

Yingyu Li, Shin’ya Nagasawa
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434508
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.328-333
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury brandcustomer engagementsocial mediaChinaself-concept
Author
  • Yingyu Li(Japan, Waseda University)
  • Shin’ya Nagasawa(Japan, Waseda University)