KOREASCHOLAR

LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS

Sneha Kadyan, Dr. Suman Rani
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434509
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.334-338
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
MetaverseMale consumer experienceLuxury brandInstagramAdvertising
Author
  • Dr. Suman Rani(O.P Jindal Global University)
  • Sneha Kadyan(Lecturer, O.P Jindal Global University)