KOREASCHOLAR

ARCHITECURE AND EVOLUTION OF LUXURY BRANDS’ FLAGSHIPS. A COMPARISON BETWEEN EUROPEAN AND ASIAN CULTURE

Marc Hormigos-Surià, Silvia Pérez-Bou
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434511
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.343
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Flagship storeConsumer experienceLuxury brandArchitectureSustainability
Author
  • Marc Hormigos-Surià(ISEM Fashion Business School, University of Navarra)
  • Silvia Pérez-Bou(ISEM Fashion Business School, University of Navarra)