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SHOPPING IN THE VR APPAREL STORE: INVESTIGATING THE IMPACT OF SPATIAL CROWDEDNESS AND CONSUMER EFFICACY ON CONSUMER SHOPPING EXPERIENCES

Ziyou Jiang, Jewon Lyu, Heejin Lim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434512
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.344-348
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Virtual Reality (VR)Spatial CrowdednessApparel StoreEfficacyShopping Experience
Author
  • Ziyou Jiang(University of Georgia)
  • Jewon Lyu(University of Georgia)
  • Heejin Lim(University of Tennessee)