KOREASCHOLAR

EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE

Hazel Hoi Yau Chan, Claudia Henninger, Rosy Boardman, Marta Blazquez Cano
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434513
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.349-350
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Digital fashionvirtual clothingaugmented realitysocial mediametaverse
Author
  • Hazel Hoi Yau Chan(University of Manchester)
  • Claudia Henninger(University of Manchester)
  • Rosy Boardman(University of Manchester)
  • Marta Blazquez Cano(University of Manchester)