KOREASCHOLAR

LUXURY BRANDS IN VIRTUAL WORLDS: KEEPING THE DREAM ALIVE BETWEEN MEMORY AND MODERNITY

Esterina Nervino, Fiona Fui-Hoon Nah, Ruilin Zheng
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434514
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.351-352
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
LuxuryBrand heritageTechnologyVirtual worldsVideogames
Author
  • Ruilin Zheng(City University of Hong Kong)
  • Fiona Fui-Hoon Nah(City University of Hong Kong)
  • Esterina Nervino(City University of Hong Kong)