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AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE
Marta Giovannetti, Lala Hu, Barbara Kulaga, Elena Cedrola
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/434515
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.353
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Avatar
Metaverse
Fashion
Identity
Culture
Author
Marta Giovannetti(University of Macerata)
Lala Hu(Catholic University of Sacred Heart)
Barbara Kulaga(Polytechnic University of Marche)
Elena Cedrola(University of Macerata)