KOREASCHOLAR

AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE

Marta Giovannetti, Lala Hu, Barbara Kulaga, Elena Cedrola
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434515
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.353
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Marta Giovannetti(University of Macerata)
  • Lala Hu(Catholic University of Sacred Heart)
  • Barbara Kulaga(Polytechnic University of Marche)
  • Elena Cedrola(University of Macerata)