KOREASCHOLAR

ANALYSING THE EFFECTIVENESS OF CHATBOTS AS RECOMMENDATION SYSTEMS IN FASHION E-COMMERCE: A CROSSCULTURAL COMPARISON

A. R. D. B, Landim, J. A. B. Moura, E. de B. Costa, T. Vieira, V. Wanick, Eirini Bazaki
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434516
Download
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.354-359
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
FashionMarketing & SalesConsumer experienceOnline Dialog SystemsArtificial IntelligenceChatbots
Author
  • Eirini Bazaki(University of Southampton)
  • V. Wanick(University of Southampton)
  • T. Vieira(Federal University of Alagoas)
  • E. de B. Costa(Federal University of Alagoas)
  • J. A. B. Moura(Federal University of Campina Grande)
  • A. R. D. B, Landim(Federal University of Campina Grande)