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THE IMPACT OF REGULATORY FOCUS ON NONLINEAR REWARD GRADIENT BEHAVIOR
Woo Li Ko, Tae Ho Song
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/434518
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.361
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Customer loyalty programs
Prospect theory
Reward value
Nonlinear reward gradient behavior
Motivation
Author
Tae Ho Song(Pusan National University)
Woo Li Ko(Musashino University)