KOREASCHOLAR

THE IMPACT OF REGULATORY FOCUS ON NONLINEAR REWARD GRADIENT BEHAVIOR

Woo Li Ko, Tae Ho Song
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434518
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.361
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Customer loyalty programsProspect theoryReward valueNonlinear reward gradient behaviorMotivation
Author
  • Woo Li Ko(Musashino University)
  • Tae Ho Song(Pusan National University)