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FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S E-STORE

Francesca Magno, Fabio Cassia, Christian M. Ringle
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434519
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.362-363
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
ShowroomingWebroomingShopping ExperiencePLS-SEM
Author
  • Francesca Magno(University of Bergamo)
  • Fabio Cassia(University of Verona)
  • Christian M. Ringle(Hamburg University of Technology and James Cook University)