KOREASCHOLAR

LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS

Mariana Berga Rodrigues, Sandra Maria Correia Loureiro, João Guerreiro, Maria Inês Romero
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434523
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.375-380
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Brand CredibilityBrand CoolnessPerceived Brand QualityLuxuryIngame Advertising
Author
  • Maria Inês Romero(ISCTE – Instituto Universitário de Lisboa)
  • João Guerreiro(ISCTE – Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))
  • Sandra Maria Correia Loureiro(ISCTE – Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))
  • Mariana Berga Rodrigues(ISCTE – Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))