KOREASCHOLAR

THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS

Mónica Mendes Ferreira, Joana Lopes
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434524
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.381
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Augmented RealityPurchase Decision ProcessCognitive DissonanceFashion
Author
  • Mónica Mendes Ferreira(ISCTE-IUL)
  • Joana Lopes(ISCTE-IUL)