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EVOLVING NOTIONS OF LUXURY CONSUMPTION: A MANAGERIAL PERSPECTIVE
Aleksandra Baaske
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/434528
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.390
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Luxury Consumption
Luxury
Consumer Behaviour
Economics
Brand Management
Author
Aleksandra Baaske(Kozminski University)