KOREASCHOLAR

AUTHENTICITY AND PRIDE DRIVE LOYALTY? EVIDENCE FROM AR-POWERED HERITAGE

Jorge Nascimento, Sandra Maria Correia Loureiro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434529
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.391-396
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AuthenticityPrideHeritageAugmented RealityTourism
Author
  • Jorge Nascimento(Iscte- Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))
  • Sandra Maria Correia Loureiro(Iscte- Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))