KOREASCHOLAR

ANALYSING AI-GENERATED LUXURY FASHION: THE PERCEIVED VALUE AND CUSTOMER’S PURCHASE INTENTION

Margarida Matias, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434530
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.397-401
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Margarida Matias(Instituto Universitário de Lisboa (ISCTE-IUL))
  • Ricardo Godinho Bilro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL))
  • Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL))