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ANALYSING AI-GENERATED LUXURY FASHION: THE PERCEIVED VALUE AND CUSTOMER’S PURCHASE INTENTION
Margarida Matias, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/434530
Download
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.397-401
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
AI-generated luxury fashion
Perceived value
Purchase intention
Perceived quality
Brand image
Author
Margarida Matias(Instituto Universitário de Lisboa (ISCTE-IUL))
Ricardo Godinho Bilro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL))
Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL))