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GUILT-DRIVEN PERSUASION IN SUSTAINABLE FASHION: THE ROLES OF EMPATHIC TRUST

Hanna Shin, Yan Li, Nara Youn
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434531
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.402-403
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Sustainable FashionTrustGuiltAnimal Welfare
Author
  • Nara Youn(Hongik University)
  • Yan Li(Hongik University)
  • Hanna Shin(Hongik University)