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LESS IS MORE! WHEN AND WHY SUSTAINABLE FASHION PRODUCTS INFORMATION BACKFIRE

Laura Grazzini, Valentina Mazzoli, Aulona Ulqinaku
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434532
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.404
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Product-oriented sustainability informationinformation overloadsignaling theorysustainable fashion communication
Author
  • Laura Grazzini(University of Florence)
  • Valentina Mazzoli(University of Verona)
  • Aulona Ulqinaku(University of Leeds)