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INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT FRAMEWORK

Hye Jin Yoon, Yoon-Joo Lee, Ja Kyung Seo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434535
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.408
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
DemarketingSHIFT FrameworkSustainable FashionCSRO
Author
  • Hye Jin Yoon(University of Georgia)
  • Yoon-Joo Lee(Washington State University)
  • Ja Kyung Seo(University of Georgia)