KOREASCHOLAR

NEUROMARKETING AND ART: TESTING THE FACEREADER TECHNOLOGY ON ARTISTIC PAINTINGS

Raffaele Donvito, Olga Nechaeva, Valentina Mazzoli
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434536
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.409-414
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
NeuromarketingEmotionsArtsFaceReaderFashion
Author
  • Valentina Mazzoli(University of Verona)
  • Olga Nechaeva(University of Florence)
  • Raffaele Donvito(University of Florence)